The layout of the landing page of LuvMilf.com is quite confusing with too many links all over the place. The same information is repeated till you drop. The first impression is quite poor, but it is still better than those websites that don't provide any detail at all. There are multiple references claiming that the platform is free. Therefore, we expected that all the features will immediately be available after registration without any charges. To verify the authenticity of these promises, we created a test profile and we began browsing the member's area.
Just another disappointment
It took us less than 20 seconds to find out that the manual check of every profile is a false claim. The registration doesn't require any verification at all, and we are able to complete the whole process without giving any personal details. However, the saddest news is that LuvMilf.com is not a free dating website. After a free profile is created, high costs occur to communicate with other members. To send messages, a new user has to purchase credits, which are virtual items that can be spent to use any of the features available.
100 credits are needed to send one single message. This equals almost £2. Even a short conversation can quickly turn into a very expensive experience. At least, we are sure that this is not a subscription rip-off, because payments are not recurring. The worst news is that this is just a massive waste of money.
The following note is from the Terms and Conditions
By using this service you accept that any member profiles, messages and communication might not be genuine and the service is for entertainment purposes only.
No physical contacts
As clearly stated in the terms and conditions, LuvMilf.com is not intended to be a place to arrange a date in real life. Their only goal is virtual entertainment. The member's area contains fictional profiles that are controlled by “fake chat” operators. Their job is to prolong the chat as much as possible so that users will have to purchase more and more credits. These fake accounts cannot be distinguished by real ones. The company responsible for this scam is Wildfox Media Ltd, which is based in Rickmansworth, UK.