Reading all the bad reviews on the internet makes us suspicious about the real intentions of the online dating portal LoveFort.com. Does the website really want to connect Western men with Colombian women? Or is it just another portal which rips people off? We start our investigation by signing up for free.
The enrolment process is simple and can be done in a few minutes. We need to enter our gender, age, email address, and then choose a username and a password. The last step is to agree to the website’s terms and conditions. After that, the new member will be redirected to the members area where he can fill his profile. This can take up to 15 minutes, including uploading some profile pictures.
The website interface of LoveFort.com
The design of the main page makes a good impression. It has a straightforward and easy to use interface, which should allow everyone to surf the site easily. The main features of the page are the search functions and the profile previews.
With the registration, all new members receive 20 coins for free. These are necessary if you want to use tools like sending and reading messages, buying gifts and so on. Everything must be paid for and is expensive. The 20 coins are gone within a few minutes. After that, you can purchase different packages. For example, 20 coins for $ 2.99 and 750 coins for $ 149.99.
Most people never read the terms and conditions or the fine print of website services and fall into traps. The operator of LoveFort.com is using a "Continuous Service-Automatic Top-Up”. When you have spent all your coins, the company automatically tops them up and charges your credit card account again and again.
From the terms and conditions:
“Continuous Service-Automatic Top-Up When Account Balance Low. We may provide you with an option to charge your credit card or other payment method automatically for a certain number of Credits every time the number of Credits requires replenishment, until you cancel this arrangement via the Service. You can activate or deactivate this option in your account settings in the Section titled Billing, as well as change the credits package selected for automatic purchasing at any time.”
Besides this hidden trap, many people accuse the website of using faked profiles and moderated chats to animate the users to purchase coins. We could not find any real proof for this accusation. Still, the portal is sending automated messages.
We may allow our Validated Members to choose to send the same messages ("Icebreakers") to a number of other Members, who are randomly selected in order to allocate the attention and activity among Members.”
One of the many terrible testimonies we found on the internet:
“Let me add to the long list of complaints. It's a scam. The charges are constant and outrageously expensive and it all goes nowhere. Investing money is one thing, wasting it is another. And deactivating your account is impossible.”