UK-Mums.com is an online dating portal that comes with a free registration. The landing page showcases the photo of an attractive young woman. Scrolling down, we can see several photographs of alleged members. Below the registration form, the page states that members are real, and you can have real conversations. Yet it fails to provide further information. We have the feeling we have seen this before and in fact the page has the same layout as others managed by the same company. We decide to investigate.
Falling for a subscription rip-off
After registering for free, members cannot be contacted unless you pay for a membership. You immediately start receiving messages from other members, but you will not be able to answer until you pay. To do this, the website offers a trial Premium membership. This will only last 14 days. If you want to cancel the subscription, that needs to be done 14 days in advance. This is where the scam lies since you will not have time to cancel it before the automatic renewal.
Since the page looks familiar, we decide to dig deeper. In their reviews, former members mention that chats are handled by fake chat operators. The Terms and conditions fail to mention this, yet all reviews tell the same story. This website is a fake chat rip-off too. The company behind the scenes is PaidWings AG, headquartered in Cham, Switzerland. It is infamous for running several other online dating websites. Most are rip-offs and have negative reviews from former users. The company has a bad reputation overall.