Without the name ShagDaily, the visitor would never know what the website Shagdaily.com is actually all about. There is no information on the homepage unless you read the fine print. Here, the operator admits that they run this portal with moderators. So far, so good.
We continue researching and find that the profile pictures are of fake profiles. The site is a moderated chat and thus it is clearly a rip-off. The name and the erotic image of a couple lying on a bed entice the visitor to register. After that, he pays a lot of money for chats with moderators. Of course, the new customer does not know about this. He assumes that the profiles on the home page and in the actual member area show real people.
The moderated chat is mentioned in the terms and conditions:
“shagdaily.com has entertainment as its goal, it is explicitly not the purpose of shagdaily.com to establish dates or meetings in person. Midsummer Online B.V. explicitly reserves the right to send calls on shagdaily.com through self-created profiles. These are fictious profiles with which no physical agreements are possible.”
A simple, and effective way to rip-off visitors. After completing the registration, moderators will contact you with messages, usually with erotic content, and pull you into an intense chat. After signing up for free, there will be a horrendous cost for sending each message. The hired moderators often run several profiles, which, as they are not marked, cannot be recognized as fake.
Even during the chats, the moderators do not appear as such. Since a membership can be created at ShagDaily.com without confirming an email address, there will be fictional profiles in the member range in addition to the fake profiles of the moderators.
The operator is Midsummer Online B.V. The company is based in Deventer, the Netherlands, and is known for its online portals with moderated chats.