At first glance, the online dating platform Lov.dating appears to be trustworthy and legit. The landing page is well-designed and looks promising. Moreover, the portal promises to be a great place to find local singles in no time, and advertises with a big member’s area and the highest security standards. Unfortunately, we cannot recommend anyone to register here. After we read the terms and conditions and do some research on the internet, Lov.dating sadly turns out to be a rip-off.
The free basic-memberships are totally useless
After the free registration, new users immediately receive some promising messages. Unfortunately, these messages cannot be read, unless the user upgrades to a paid premium-membership. Only paying premium-members get full access to all chat features and are able to fully enjoy the huge database of member profiles. However, we find out that these messages are not even sent by real members, they are only part of the operator’s so-called “ice-breaker” services. They are solely created to lure users into paying for a premium-membership.
We find the following excerpt in the terms and conditions
At the time of registration for our services, we ask all of our users if they would like to to sign up for our Icebreaker News and Icebreaker Actions services (the “Icebreaker Services” or “Services”). Through these Services, we send Icebreaker messages, view profiles, send friend requests and send gifts (“Icebreaker Actions” or “Actions”) on behalf of and in the name of such consenting registered users. The Icebreaker Actions aim to introduce users to each other, facilitate and support conversation between users, encourage users to respond to each other's content, introduce new users to our most active community members, and generally promote the use of our service.
Unfortunately, users are not sufficiently informed about the fact that certain messages are not created by real members, but rather by the operator’s staff or an automated system. Consequently, new users regard the incoming messages as a confirmation that the website is indeed a promising platform to quickly get in touch with other singles. In fact, they are only tricked into paying for a membership subscription.
Operator with a terrible reputation
The operator of Lov.dating is already well-known to us, and we have already had some bad experiences with some of their other scam dating websites. XsMobile SP Z.O.O., which is based in Poznan, Poland, has got a bad reputation on the internet, where it is known for fake chats and rip-offs.