The design of LonelyWifeHookups.com is modern and clean. The visitor is greeted by a significant promise and a sexy Milf in black & white is smiling at them. We learn that the registration is for free, and the online dating portal will match our profile with millions of users.
The enrolment process is easy and fast. First question: Are you a man or a woman? Our age and where we live, the email address, username and password and a minute later we are on the main member's page. The design in black and red looks nice, and the interface is easy to use. On top of the page, we have our alerts and the search function. On the right side, our personal settings, the member's area and our activities.
We want to see the “hottest members” and click the button. About 30-40 preview pictures, mostly with explicit content, are popping up. To see more details of the members, you need to upgrade your membership account. We find it annoying that the website pressures you into a pricey membership permanently. The new member will get tons of messages with mostly adult content, but again if you want to be active, you need to upgrade your account. Not even the basic chat features are free of charge on LonelyWifeHookups.com.
We do some research on the internet:
LonelyWifeHoopups.com portal is using fantasy profiles and a moderated chat to animate users to buy premium subscriptions. Former members claim that 90% of the member's pool are fictitious profiles and that the rest of the women are looking for husbands or a romantic date. Shouldn't the portal a place where you can hook up women?
We find more evidence that this website is a rip-off in the terms and conditions. The operator Quad Strategy Ltd. from Stevenage in England admits using computer-generated persons and characters and calls them E NUNCIO PROGRAM or ONLINE REGENT.
Here is the excerpt of the terms and conditions:
14.2 An E NUNCIO PROGRAM / ONLINE REGENT may be a digital actor, an avatar or a synthespian (e.g. a computer generated "person" or "character"). E NUNCIO PROGRAM / ONLINE REGENT may be employed by lonelywifehookups.com or a third party to enhance Your online experience.