The visitor is greeted with a fresh, modern design and a blurred picture of a couple, plus the slogan "Casual dating based on physical attraction”, when he is landing on the online dating website iHookup.com. The user gets the information that creating an account is free and that the dating portal is available as a mobile application as well.
We start our registration by clicking the orange button and give our necessary information like age, location, date of birth and our sexual orientation. Afterwards, we create our username and password, enter our email and confirm the new account. We are redirected to the next page and asked to choose a subscription package. That seems fishy to us; fortunately, we can bypass this shady trick and finally end up in the member area.
The interface has a sleek design, and at the top, we can find “Messages”, “Hookups”, “Search”, “Faves”, and “LiveChat". The rest of the page consists of member previews and advertisements.
Typical of a rip-off with faked profiles is the scheme to bombard the new users with plenty of messages and animate him to read and reply. Which of course, is not possible without upgrading the basic account.
The moderated chat and the members’ pool full of fictitious profiles is mentioned in the terms and conditions of IHookUp.com.
“This site uses fantasy profiles called 'Sweethaarts' which do not correspond to actual members.You understand, acknowledge, and agree that some of the profiles used on this site may be fictitious and operated by site administrators and or its contractors. Nothing contained in a Sweethaart Profile is intended to describe or resemble any real person, and is included on the website for your personal enjoyment or entertainment. If you respond to, or initiate any communications or interactions with Sweethaarts it will not result in a physical meeting between the Sweethaart and You."
During a short investigation on the internet and we encounter plenty of lousy reviews and testimonies. The people are mostly complaining about the moderated chat and faked profiles. Some former members warn that the website is not safe, there are multiple ads, no member verification process, and no reply from customer support.