50sLove.co.uk is an online dating platform dedicated to singles over 50, who are looking for new dating experiences. At first sight, the website appears to be trustworthy and legit. The design of the landing page is very professional and the advertised features sound rather promising. Furthermore, the registration is free and can be done in no time at all.
But as soon as we have a closer look at the terms and conditions, we sadly find out that the portal cannot be recommended. Apparently, most member profiles on the site are fake.
The following note can be found in the terms and conditions
“The user acknowledges that 50SLOVE uses professional animators and operators to encourage members to communicate and to offer their members the best possible entertainment. These profiles created and operated by 50SLOVE are specially marked with a heart in the system and there is no way to meet these people in real life”.
The operator of 50sLove.co.uk claims to hire professional animators to offer the best possible entertainment experience. But as we see it, the moderated chat is solely used to lure users into subscribing to the expensive premium-memberships. Shortly after the free registration, new users receive some enticing messages. To be able to reply to these messages, an upgrade to the paid premium-membership is unavoidable.
Unfortunately, users are not properly informed about the fake chat. Furthermore, the heart-symbols which are used to mark the fake profiles, are not sufficient at all. Therefore, users assume that these promising messages are sent by real people, with whom dates can be arranged. Thus, users are tricked into paying for an expensive membership-subscription.
Dangerous automatic subscription renewal
As if the fake chat scam is not enough, the membership subscriptions result in another problem. They renew automatically, if not terminated in time. But the termination deadlines are extremely short, and the operator of the site is known for its subscription trap rip-offs. Consequently, users are not only lured into pointless chat conversations with fictitious people, but also tricked into expensive long-term subscriptions.
The operator behind this scam is Alpha Internet Services GmbH, which is based in Innsbruck, Austria. This company is well-known for its small network of scam dating websites and has got a poor reputation. Therefore, we cannot recommend anyone to register on 50sLove.co.uk. It is clearly a rip-off that should be avoided.