The homepage of the dating portal SneakyDates.com does not look very modern and does not suggest any bad intentions. The main message is that you should register and just have fun. But there will not a lot of fun for the user because the dating portal is a big scam. The operator is using a moderated chat. The member pool is full of faked profiles.
To understand this better, having a look at the terms and conditions helps:
“we may use system profiles at our discretion to communicate with users to enhance our users' entertainment experience. This enables us to analyse user preferences, trends and gain information about our member base and to monitor user communications."
“The website uses support staff to monitor and moderate the chat system, leading to chat dialogues and conversations with the users.”
Controllers work for the operator of the site. They can be found on many rip-off sites and are alternatively also called moderators or animators. They control fictitious profiles and use them to communicate with the user in the chat. It is problematic in this case, because the controllers are not specially marked and are up to mischief in a chat as dummy profiles. Thus, the user does not know that the profile displayed to him does not correspond to reality. If you deal with the sites’ payment system, you also notice why this is not fair to the user.
Many users like to skim over or even ignore the terms and conditions. The operator of the site knows that very well. That is why there is only a note about the moderated service in the terms and conditions, but not on the homepage. In the terms and conditions, we also learn about the sites’ payment system; messages in the chat must be paid for with coins. The controllers’ trick is as follows: They flirt with the user and thus guarantee a longer conversation. If the controllers manage to win the interest of the user directly with several fictitious profiles, high expenses for the many messages are inevitable, and the operator of the site can look forward to high revenues. The operator behind this dating site is Svippy Limited, based in the English city of Maidstone.